Loyalty cards are never for free. They can cost you more than you thought
An immediate discount, free coffee or more loyalty points. Loyalty cards are still very popular with customers – but only few of them know that, in exchange for small discount or free coffee, they are giving their privacy away.
Well, let’s be honest. We all have them and, usually, we’re not thinking about it too much. Because… hey, did anybody just say the word „discount“? In the U.S., several major supermarket even require the cards in order for customers to receive the advertised loyalty price.
But everything has its price. Let’s have a look on how exactly do retailers use the data provided by the cards in your wallet…
Tracking your movement
Sharing your data with other parties
How to not be an easy targetSo, here’s a question: why are all these information about you so valuable for companies (and so dangerous, when it comes to your own good)? It’s because, thanks to loyalty cards, companies know you better than you know yourself. And they can target you with really „personal“ offers – so you cannot say „no“. And you buy things you didn’t even know you need (or want).
How to protect yourself? Don’t fall for this „loyalty card business“. Since a discount is never for free. And if you want to avoid annoying marketing offers (at least when it comes to your phone), get a Should I Answer app. It will deal with it for you.
Your digital footprint will cost you time (and money, as well)
Trouble with spam in your inbox? Get a free SMS blocker